In 1957, a gentleman by the name of James Vicary created a new concept: Subliminal advertising. He flashed the words “Eat Popcorn” and “Drink Coca-Cola” for a fraction of a second during a film, and claimed increases in sales of these products of 18% and 57% respectively.
But, there’s one other thing that bugged me [...]
Archive for the ‘Persuasion and influence’ Category
How to make people “get with the program”
Thursday, August 20th, 2009You know those loyalty stamp cards you get in coffee shops? Ever wondered why you get a few stamps free when you get them? It’s because of something called the endowed progress effect - you’re more likely to keep working towards a goal if you think you’ve already made some progress towards it. So you’re [...]
6 simple ways to get more tips as a server
Monday, August 17th, 2009Being a waiter or waitress is hard work! You’re on your feet all day, watching other people eat, laugh and have fun, and often the pay isn’t all that great; particularly in the US. But, you have one ace in the hole – tips. It is pretty much the norm these days to tip, even [...]
Mindless behaviour: How to skip to the front of a queue
Thursday, August 13th, 2009If there’s one thing us Brits are good at, it’s queuing. We love it. One day I want to get a few people and form a fake queue, leading directly to a brick wall, and see how many people we can get to join the queue. I predict that this would work, and we could [...]
What happens when we label people?
Monday, August 10th, 2009Ever been labelled? Ever labelled someone yourself? Everyone’s done both, sometimes it’s benign, sometimes it’s a good thing and sometimes it’s a bad thing. It starts from an early age and continues through life - he’s a jock, he’s conscientious, she’s a troublemaker. Assigning labels to things seems to be part of how our brain [...]
How to increase survey response rates using Post-It notes
Monday, August 3rd, 2009I love Post-its. I use them everyday, to leave myself reminders, as bookmarks, and sometimes to make little stick-man animations; just a small part of my productive and fulfilling private life! And this youtube video showing creative uses of Post-its, is pretty cool.
But Post-its are not merely a tool of convenience and fun; they are also [...]


