What are the advantages of self-report measures?

Some advantages of self-report measures include:

  • You get the respondents views directly
  • A good way to measure a participants perception of the thing you are measuring
  • Sometimes it only makes sense to measure something by asking the participant about it (opinions, for instance)
  • Observational and objective data are not always possible to obtain – for example, life-history studies
  • They are quick and simple to administer in many cases (e.g., questionnaires), no complicated technology is required

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