Some advantages of self-report measures include:
- You get the respondents views directly
- A good way to measure a participants perception of the thing you are measuring
- Sometimes it only makes sense to measure something by asking the participant about it (opinions, for instance)
- Observational and objective data are not always possible to obtain – for example, life-history studies
- They are quick and simple to administer in many cases (e.g., questionnaires), no complicated technology is required
